Knowt App
UX UI Design
2025
ABOUT
Knowt is a study app that turns student notes into quizzes. For this project, our team was challenged to design new product features to improve motivation and study consistency among middle school students (ages 10–14).
ROLE
UX Research, UI Design
TEAM
Cecilia García, Kyle Catavero, Annette Pérez
Tools
Figma & Miro.
DURATION
6 weeks
TARGET AUDIENCE
Middle Schoolers (Ages 10-14)
PRIMARY AUDIENCE
Middle schoolers benefit from Knowt’s ability to turn notes into quizzes, making studying easy and interactive.
SECONDARY AUDIENCE
Parents or Guardians
Parents value Knowt for its free, accessible tools that encourage effective, independent learning.
USER PROBLEM
Middle school students have a hard time focusing on education formats and therefore they fail to maintain their study streaks.
INSIGHT
Middle Schoolers are more motivated by reward systems (new avatars, costumes, stars, coins, small un-lockable).
kai’s fire challenge
Kai’s Fire Challenge is a fast, game-like study mode where students answer questions quickly to defeat a robot and earn rewards. It turns studying into an interactive challenge that boosts focus, engagement, and motivation.
Kai's Squad
Kai’s Squad helps students stay motivated by studying together. Users join squads, contribute to shared streaks, and compete on a leaderboard, turning studying into a fun, social, and rewarding experience.
kai’s adventure world
Kai’s Adventure World lets students build a personalized virtual world by completing daily study tasks, unlocking new decorations and larger locations as their streak grows. This dynamic, reward-driven environment keeps kids engaged, encourages consistent studying, and motivates them to explore and learn more.
kai’S CLOSET
Kai’s Closet is a reward-based feature where students earn coins for maintaining study streaks and use them to customize Kai with a wide variety of outfits. By tying personalization to consistent studying, the feature keeps learners motivated and makes the experience more fun and engaging.
Key Insights
Working on Knowt helped me better understand how kids learn and what keeps them engaged. I realized that good design for this age group needs to be simple, visual, and rewarding. This project strengthened my skills in UX research, character-driven design, and transforming complex insights into clear, motivating product features.
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