Classpass

UX UI Design

2025

ABOUT

A subscription app offering fitness & wellness classes worldwide. Our redesign focused on solving user pain points while making the experience more playful, flexible, and engaging.

ROLE

UX Research, UI Design

TEAM

Cecilia Pizales, Kyle Catavero, Taina Cruz

Tools

Figma, Miro, After Effects, Illustrator

DURATION

4 months

Users struggle with confusing interactions and lack motivation making the ClassPass app less engaging.

lack

motivation,

confusing interactions

The Problem

The Solution

The Problem

Users struggle with confusing interactions and lack motivation making the ClassPass app less engaging.

lack

motivation,

confusing

interactions

The Solution

The Problem

Users struggle with confusing interactions and lack motivation making the ClassPass app less engaging.

lack

motivation,

confusing

interactions

The Solution

RESEARCH and Ideate

RESEARCH and Ideate

RESEARCH and Ideate

Design System

Design System

Design System

takeaway

takeaway

takeaway

RESEARCH and Ideate

RESEARCH and Ideate

RESEARCH and Ideate

Discover

We conducted empathy interviews and market research to understand user needs, motivations, and frustrations. Using affinity mapping, we organized these insights into key themes, which informed the creation of personas, empathy maps, and journey maps. These tools revealed pain points across the fitness journey and highlighted opportunities for improvement, forming the foundation of our redesign.

Define

Supportive spaces boost motivation.

Users want simple, reliable tools.

Personalization keeps them engaged.

Flexibility is essential.

Friends drive consistency.

Ideate

Yoga Studio Owner

Needs:

Connect Carla to new clients through online platforms and bookings

Downtown LA

50 -years

Feature

MatchMaker

Yoga Studio Owner

Needs:

Connect Carla to new clients through online platforms and bookings

Downtown LA

50 -years

Feature

MatchMaker

Devoted Dad

Needs:

James needs to feel motivated to exercise regularly and establish a routine

Brooklyn, NY

45 -years

Feature

FitQuest

Yoga Studio Owner

Needs:

Connect Carla to new clients through online platforms and bookings

Downtown LA

50 -years

Feature

MatchMaker

Devoted Dad

Needs:

James needs to feel motivated to exercise regularly and establish a routine

Brooklyn, NY

45 -years

Feature

FitQuest

Self Care Indulgent

Needs:

Jada needs to feel safe when choosing where to take classes, especially in the evening.

Washington D.C.

23 -years

Feature

Smart Map

Devoted Dad

Needs:

James needs to feel motivated to exercise regularly and establish a routine

Brooklyn, NY

45 -years

Feature

FitQuest

Self Care Indulgent

Needs:

Jada needs to feel safe when choosing where to take classes, especially in the evening.

Washington D.C.

23 -years

Feature

Smart Map

Social Butterfly

Needs:

Ryan needs to build a consistent workout community, making fitness more enjoyable and social.

San Diego, California

34 -years

Feature

PassPairs

Social Butterfly

Needs:

Ryan needs to build a consistent workout community, making fitness more enjoyable and social.

San Diego, California

34 -years

Feature

PassPairs

Self Care Indulgent

Needs:

Jada needs to feel safe when choosing where to take classes, especially in the evening.

Washington D.C.

23 -years

Feature

Smart Map

Self Care Indulgent

Needs:

Jada needs to feel safe when choosing where to take classes, especially in the evening.

Washington D.C.

23 -years

Feature

Smart Map

Social Butterfly

Needs:

Ryan needs to build a consistent workout community, making fitness more enjoyable and social.

San Diego, California

34 -years

Feature

PassPairs

Social Butterfly

Needs:

Ryan needs to build a consistent workout community, making fitness more enjoyable and social.

San Diego, California

34 -years

Feature

PassPairs

Design and Development

Design and Development

Feature

MatchMaker

Based on the user’s personalized criteria, MatchMaker pairs the user with their designated fitness trainer, allowing for seamless connection between user and instructor.

Feature

MatchMaker

Based on the user’s personalized criteria, MatchMaker pairs the user with their designated fitness trainer, allowing for seamless connection between user and instructor.

Feature

MatchMaker

Based on the user’s personalized criteria, MatchMaker pairs the user with their designated fitness trainer, allowing for seamless connection between user and instructor.

Feature

FitQuest

Users will receive a new daily fitness challenge tailored to their activity history and preferences. Completing the challenge earns them achievement badges and helps them build a streak, encouraging consistency.

Feature

FitQuest

Users will receive a new daily fitness challenge tailored to their activity history and preferences. Completing the challenge earns them achievement badges and helps them build a streak, encouraging consistency.

Feature

FitQuest

Users will receive a new daily fitness challenge tailored to their activity history and preferences. Completing the challenge earns them achievement badges and helps them build a streak, encouraging consistency.

Feature

Smart Map

SmartMap helps users navigate to classes confidently by showing transportation options, real-time activity levels, and open businesses — all based on class time. Also, users can now filter classes by walking distance.

Feature

Smart Map

SmartMap helps users navigate to classes confidently by showing transportation options, real-time activity levels, and open businesses — all based on class time. Also, users can now filter classes by walking distance.

Feature

Smart Map

SmartMap helps users navigate to classes confidently by showing transportation options, real-time activity levels, and open businesses — all based on class time. Also, users can now filter classes by walking distance.

Feature

PassPairs

PassPairs connects users with compatible workout partners through a personality quiz, social feed, and filters for workout type, location, and music.

Feature

PassPairs

PassPairs connects users with compatible workout partners through a personality quiz, social feed, and filters for workout type, location, and music.

Feature

PassPairs

PassPairs connects users with compatible workout partners through a personality quiz, social feed, and filters for workout type, location, and music.

Design System

Design System

Design System

Behind every screen is a system that makes it all work. From color and typography to components and spacing, this design system ensures a consistent, scalable, and user-friendly experience across the app

takeaway

takeaway

Understanding the User is the Foundation

Diving deep into user pain points early shaped every decision later on — it reminded me that good solutions come from real needs, not assumptions.

Understanding the User is the Foundation

Diving deep into user pain points early shaped every decision later on — it reminded me that good solutions come from real needs, not assumptions.

Understanding the User is the Foundation

Diving deep into user pain points early shaped every decision later on — it reminded me that good solutions come from real needs, not assumptions.

Iteration Brings Clarity

Sketching, testing, and refining multiple times made the product simpler and more intuitive. The process itself was key to defining the core experience.

Iteration Brings Clarity

Sketching, testing, and refining multiple times made the product simpler and more intuitive. The process itself was key to defining the core experience.

Iteration Brings Clarity

Sketching, testing, and refining multiple times made the product simpler and more intuitive. The process itself was key to defining the core experience.

Simplicity Builds Trust

Focusing on clear flows and clean interfaces reduced friction and made the overall journey feel effortless for users.

Simplicity Builds Trust

Focusing on clear flows and clean interfaces reduced friction and made the overall journey feel effortless for users.

Simplicity Builds Trust

Focusing on clear flows and clean interfaces reduced friction and made the overall journey feel effortless for users.

takeaway

takeaway

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Let’s connect

Say hello at

Lirazhazala@gmail.com

For more info, here’s my

resume

© 2025 Liraz Hazala Perez