Product Design
Behavioral & Retention Design
ClassPass gets you into any class. It never fixed who you train with, or what you're walking into.
- Role
- UX Research, UI Design
- Duration
- 4 months
- Tools
- Figma, Cursor
The problem ClassPass never really solved
ClassPass makes it easy to try any class, anywhere. But that same flexibility means there's no fixed routine holding you accountable, no community built around your gym, and no way to know what a class will actually feel like before you show up. In interviews with 12 people who work out regularly, most of them not even ClassPass users, 65% said working out with a friend was the single strongest reason they didn't skip a session, 78% felt more committed when they could see a visible streak instead of just spending a credit, and people who tracked their workouts and trained with a partner stayed 3.4x more consistent over 90 days.